Deadly Culture


 

“I’m really getting sick of eggs,” my mom said to me over a recent breakfast.

 

After hopping on board with a recent Transformation 101 class, my mom has made incredible improvements to an already fit and healthy lifestyle and (in my opinion) looks better now over 50 than she did before (which was pretty darn good to begin with – and sorry, mom, for revealing the age you certainly don’t represent.)

 

My healthy lifestyle is rooted in great habits from my mom, who would routinely lift weights at

the gym in the early mornings before school (hers and ours) and is still fighting tensions from my step-siblings when she abolished the weekly supply of Oreos at the grocery store. So, the program wasn’t just about fixing her bad habits, but orienting them in a way that fit her goals.

 

She’s never complained once, only raved, about the “requirements” – and believe me, if it was the least bit inconvenient or a nuisance, I would hear about it.

 

So I was shocked to hear how bored she was with eggs. “There are fifty ways to fix eggs,” I said. “They don’t have a taste of their own, so it takes the taste of whatever you cook it with.”

 

“But they’re still eggs!”

“Well, that’s not the only thing you can eat for breakfast, you know?” I replied, smug that I had a solution to her problem. Her ears perked. “There’s beef, pork, chicken, turkey…”

“That’s not breakfast.”

 

I agreed, stating that it was only because no one had marketed it as such, a bitter fact about our society that’s sadly controlled by media masterminds who shape our opinions and habits and behaviors.

 

We’ve been conditioned to believe that processed, sugary cereal is part of a complete breakfast (which is always pictured with even more sugar like a bagel and juice); that frozen dinners full of preservatives is the easiest solution

 

To put into terms what all of that means, I’ll stick with the breakfast theme: while pregnant with my son, I had the option to consume a whole food meal prior to my third-trimester glucose tolerance test instead of the nasty sugary drink they typically serve. Both had 50g of sugar – the soda pop AND the whole food meal, which consisted of eggs, toast, 8 oz of orange juice.

 

If you’re eating that “complete breakfast” Kellogg’s, Post and General Mills has been selling you on, you’re eating twice your daily recommended allotment of sugar just in your first meal.

 

And, to further examine my point on how out of hand our marketing has become, check out this picture straight out of 1950. Okay, so it was actually taken this morning, but it’s of a juice glass from the post-war era. (Again, you can thank my mom for the illustration.)

 

When was the last time you saw a cup designed for the consumption of fluids in that size? Probably the last time you did shots at the bar – which further illustrates how disproportioned our diets have become to what they once were.

 

Don’t get me wrong – I’m not anti-marketing and certainly don’t consider myself  a conspiracy theorist, believing Big Food, Corporate America and conglomerate ad agencies are out to rob us of our health, dollars and general well-being. (Okay, so they are… but I digress.)

 

It’s imperative to understand that just about everyone is out to sell you something. It’s just part of living in a capitalistic society. We’ve all got to make a living; be careful of the expense it will cost you. (Hint: it’s more than dollars.) Before you race out to grab the latest and greatest, consider the source.

 

Everything from breakfast cereal to Fiber One bars to packaged dinners to 100-calorie snacks and so forth serve one purpose and one purpose alone: to pad the pockets of the makers of breakfast cereal, Fiber One bars, packaged dinners, 100-calorie snacks and so forth. (In the effort of full disclosure, yes I’m also trying to sell you something – better health, smaller clothes, more energy and, ultimately, self-sufficiency in your health and fitness endeavors. And yes, of course I would frame it in the best light possible – har har.)

 

My mom has a decision to make when it comes to her breakfast routine: stick to those “boring old” eggs (hopefully making them interesting as she goes), switch to what conventional media says is also acceptable (but will not in any way shape or form help her shape or form), or break the mold entirely on what decades of overt messages have conditioned her to believe and do breakfast on her terms (and maybe have a burger patty or stir fry or any of a long list of endless possibilities.)

 

And you have the same choice: today with your breakfast, lunch, dinner, dessert and every “feeding” in between. (Heck, you have a choice in breaking the mold on the three-meals-a-day routine in favor of a feeding schedule that actually works!)

 

We are all emotional eaters. At least, if we’re human. The key to making food work for us, rather than against us, is to use that emotional connection to make ourselves better. The biggest part of that is re-programming our associations with food. It isn’t as difficult as it sounds, but it’s as revolutionary a change you can make in transforming how you look, feel and function.

 

I’d say it’s worth the try.

 

The main component of my online nutrition & training program is to help you establish a healthy relatioship with food and exercise. Knowing exactly what to eat and when is empowering - why not get started today? Let's do this!



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