Never crave naughty foods again (here's how) | Personal Training in Campbell

Never crave naughty foods again (here's how) | Personal Training in Campbell

You wake up each morning with every intention of eating “good” today.


You’ll skip the drive-thru line on your way to work. You’ll refuse to get fast food with co-workers at lunch. You’ll boycott the vending machine in the mid-afternoon. And you won’t even think about having dessert after dinner.


But then your cravings kick in…


Your friend drops by with a big fluffy muffin and a latte for breakfast. A group of co-workers invite you to that greasy spoon down the street for lunch. Cake is passed around at the mid-afternoon staff meeting. And after dinner your honey surprises you with a bowl of your favorite ice cream.


You tell yourself that tomorrow will be different.


Tomorrow you won’t give in to food cravings.


But then tomorrow comes with its own special circumstances, and cravings get the best of you once again.


Why Do Food Cravings Always Win?


Let’s face it, we live in a world where food temptations are everywhere…which leads to cravings, which leads to eating things that you say you don’t want to eat, which leads to you feeling bad, gaining weight, health declining, etc. Again. And again. And again. Until you’re so fed up with your body that you don’t even know where to begin to get yourself back on track.


To make matters worse, we’ve been conditioned since childhood to have a positive association with the act of indulging in our cravings. We use food as a reward. We use food as a source of emotional comfort. We use food as a way to relieve stress. And quickly these associations and uses of food become habit. A habit that’s not easily broken.


Let’s take a moment to get one thing straight: you should never feel guilty about eating something (unless you stole it.) This isn’t intended to shame you into making different choices, but to encourage you to stick to the things you want to do. If you’re fine where you are, then just disregard (or feel free to apply these tools to another area you’d like to improve).


Food cravings don’t need to have the upper hand on you anymore. Here’s how you can fight back using your most powerful asset: your brain.


New Technique to End Food Cravings

Remember that your mind is an amazing thing. Once your mind is made up about something, it’s nearly impossible to change it.


**Try This Powerful Mind Exercise: Imagine that you are peacefully floating down a river on a raft. The sun is shining, birds are chirping, and you are having a fun, relaxing time. You feel wonderful about the river because it’s making you feel happy.


Now change perspectives for a moment. You’re now in a plane flying over the river and the raft. Instantly our eye is drawn to an enormous rocky waterfall. Then you look back to the person floating on the raft, having a wonderful time, headed straight for the treacherous falls.


With this new perspective of the river, do you think that you’d agree to get on a raft and take your chances floating toward the falls? Laughable, right? You’ve seen the hidden danger of the river. You know it leads to pain and suffering.


Now your negative association (watery death) with the river has replaced your initial positive association (relaxing fun).


This is the key to overcoming food temptations and putting an end to food cravings: building negative associations in place of existing positive ones. I’ll break this process down for you in two steps:


Step One: Create a STRONG Negative Association with Foods You Want to Avoid

You may not have realized it, but up until this point you’ve placed these foods on a pedestal in your mind. As long as the wrong foods are on that pedestal you’ll continue to give into your cravings and will continue to gain fat.


Take the wrong food off that pedestal by listing off everything negative about them…

These foods make me unhealthy.

These foods cause weight gain.

These foods drain my energy.

These foods kill my confidence.

These foods lessen my quality of life.

These foods damage my love life.


Every time that you feel tempted to eat an unhealthy food, focus on your list of negatives. Kick the junk off the pedestal and put something healthy in its place.


Step Two: Create a STRONG Positive Association with Wholesome Foods

Now that your mental food pedestal has been cleared, put truly wholesome food items on it. Juicy fresh fruit, crispy vegetables and savory lean meats are the place to start.

List off the things that you love about healthy food...

These foods make me healthy.

These foods promote fat loss.

These foods boost my energy.

These foods build my confidence.

These foods improve my quality of life.

These foods enhance my love life.


I encourage you to immerse yourself into the world of healthy, wholesome foods. Browse the perimeter of your grocery store. Stroll through a farmer’s market. Pack healthy snacks to bring to work. Clear your kitchen of junk.


Use the technique above consistently and you will soon find that healthy, wholesome foods are your favorite. And craving the wrong foods will be a thing of your past.


Remember, accountability is everything when it comes to consistency. This isn’t a character flaw (if it is, consider me flawed!) We do better in community.


If you’re looking for an encouraging environment that will support you in living the life you want, reach out to us today to learn more about our personal training in Campbell programs that include our empirically proven Functional Emotional Fitness™ (mindset reset) program and empowering lifestyle and nutrition coaching.


We’re doing a clinically proven 7-day Healthy Cleanse starting March 1 that combines a special exercise and nutrition program to help you kick cravings while jump-starting weight loss, enhancing mood and sleep quality, and improve focus and energy (I’m required to tell you these statements have not been evaluated by the FDA, but that doesn’t mean they aren’t true!)


Together, we can keep you on the path to feeling fantastic - which you wholeheartedly deserve!

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